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Norwegian Consumer Authority

The Norwegian Consumer Authority supervises marketing and contract terms and safeguards consumer interests.

Latest from Norwegian Consumer Authority

  1. Press release

    Nine European enforcement cases opened against game companies after industry ignored March 2025 consumer principles

    • Nine European cases are now being opened against major game companies — including Mojang (Minecraft), Riot Games (VALORANT), Supercell (Clash of Clans) and Ubisoft (For Honor) — because they did not change their practices after being warned.
    • The core problem is that games use in-game coins (virtual currency) that make real prices hard to see, and that players — especially children — are pushed to spend more than intended through countdown timers, loot boxes and direct purchase prompts.
    BusinessChildren and youthConsumer protection
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  2. Guideline

    Norway's Consumer Authority updates green claims guidance ahead of stricter EU rules expected in first half of 2027

    • The EU has passed new rules (Directive 2024/825) making it stricter to use environmental claims in consumer advertising. The rules are expected to apply in Norway from the first half of 2027.
    • Norway's Consumer Authority has already updated its guidance so businesses can start adapting now. Following the new rules also keeps you on the right side of current law.
    Consumer protectionEØSLegislation
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  3. News article

    Forbruker Europa advertises a one-year communications adviser position, deadline 9 October 2026

    • The person hired will manage Forbruker Europa's social media channels (Facebook, Instagram, TikTok and LinkedIn) and publish articles on the website.
    • They will also help build a new website for the organisation.
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  4. News article

    The Norwegian Consumer Authority advertises head-of-department position with application deadline 14 September

    • The role carries overall responsibility for the department's professional direction, results, and leadership through department managers, as well as a role in the strategic development of the Consumer Authority.
    Consumer protectionPublic administration
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  5. News article

    Norwegian Consumer Authority fines two influencer companies a combined NOK 620,000 for hidden self-promotion

    • Saraaemiliee AS is notified of a NOK 500,000 fine for undisclosed advertising of its own products (Careless AS) on Instagram; Tonje Frigstad AS faces NOK 120,000 for equivalent violations promoting Teze AS on Instagram and Snapchat.
    • Both companies also violated the requirement to clearly identify who is being advertised for — a separate legal breach on top of missing disclosure labels.
    BusinessConsumer protectionMedia
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  6. News article

    Consumer protection authority advertises permanent positions as data scientist and fullstack developer

    • Two permanent positions are advertised: data scientist and fullstack/system developer, with application deadline 8 September 2026.
    • The roles will help make large datasets usable for analysis and more targeted supervision, at the intersection of technology, data, law and consumer protection.
    Consumer protectionDigitalisationWork life
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  7. News article

    Norway's Consumer Authority joins three Arendal Week 2026 panels on AI accountability, gambling marketing and supply-chain transparency

    • Senior legal adviser Henrik Kulseng participates on 10 August in a panel on how responsibility should be distributed between advertisers, agencies, media and technology platforms in an AI-driven communications industry.
    • Senior legal adviser Vegard Grindstuen joins a Stiftelsen Dam panel on 11 August examining how the gambling industry recruits customers online after TV advertising ended and unlicensed websites were blocked — alongside representatives from the Norwegian Gaming Authority, the Consumer Council and Hyperion.
    BusinessConsumer protectionDigitalisation
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  8. Report

    Consumer Authority delivers strong results in a challenging year with shorter mediation times and reinforced supervision

    • Waiting time before mediation was reduced by 37 % from 9.5 to approximately 6 months in 2025, with average mediation time of 33 days.
    • Received 6148 mediation cases in 2025, down 26 % from 2024, attributed to introduction of mediation fees in July 2024.
    BusinessPublic administration
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  9. Guidelines

    Electricity suppliers ordered to follow market trends in variable contracts

    • Reports showed some suppliers kept fixed high prices in variable contracts over extended periods, ignoring fluctuating market prices, constituting breaches and possible violations of marketing law.
    • Variable contracts require regular price adjustments in line with market developments, though not necessarily as closely as spot price contracts.
    EnergyPublic administration
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  10. Report

    Kokoon Seen as Potential Investment Fraud with Pyramid Scheme Characteristics by Financial and Consumer Authorities

    • The Financial Supervisory Authority has received information that Kokoon markets itself to investors with promises of high returns and ambitious plans lacking sufficient documentation.
    • The authority considers these promises unrealistic and sees the operation as potentially part of an investment fraud concealing significant risk of loss.
    Business
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